Funny smelling billboard

In North Carolina a supermarket has placed a billboard on the side of the road that smells like barbeque and steak. In order to get the people passing by taking notice of the billboard, a machine was placed on the side of the road that produces the smell of steak being grilled on the barbeque. It's a great way to advertise the meat you have to sell.

Splattering mailing

Letting people experience a product or something gets them more involved and excited than the usual newsletter or advertisements. This is a nice example about how to reach people who live busy lives and have a short attention span. To point out that the service is a online laundry the target group was sent a box with a tomato in it. When the box was opened they were told to smash the tomato. And who doesn't like to smash things?

Wrinkle (free) poster

What is a better example of anti wrinkle cream than a poster on which people can wrub out the wrinkles themselves. This billboard let's you remove the wrinkels of a woman's face in order to see how great the product works. Cleverly thought out. But what if the first person did all the work and the poster is wrinkle free? Perhaps someone needs to "reset" the poster so that more people can experience the effects.

Corporate identity done right

13th street is a television station that shows crime and thriller series. To extend their brand they decided to change their letters, emails and envelopes to a more suitable style. Now they can nail a staple through someone's eyes, or perforate a person's head. A clever marketing strategy to make sure people remember your emails and letters.

Save on staples, save trees

A nice looking poster from a campaign from Greenpeace in China about the effects of using to much paper (and staples). I don't think they will be doing this again, seeing as how many staples were used for this billboard.

Sun powered advertising

People have to pay attention to the amount of time they spent in the sun, because of the dangerous radiation. That's why sometimes you have to take a break from the sun. This cleverly designed (bill)board tells you exactly that.
The board itself is almost impossible to read but when you look at the shadow the message become clear.

How long smell clothes fresh?

To let people know that your clothes stay fresh longer with Ariel, they have placed some clothes between the fresh fruits in the fruit and vegetable section. That will definitely grab people's attention, because who expects a shirt right next to the apples and tomatoes.

Baggage Belt advertising #2 - Lava

Baggage Belt advertising is hot. TBWA has come up with a new print on which your luggage will be brought to you. For the promotion of the Pompeii exhibit in New Zealand , visitors ariving in the country are greeted with a flood of lava.
This way the traditional media keeps grabbing your attention in new ways.

Walkthrough Brush

Covergirl cosmetics thought of an idea to illustrate how big the brushes are for their mascara. Just paint the subway exit, put a billboard next to it and people will see the connection. Maybe next time they should do something similar with the carwash.

Colourful sidewalks

To park your car on a busy boulevard you might have to pay quite some money. Tambour, the biggest paint retailer of Israel thought of an idea that might benefit those people that want to park throughout the city.
They painted the borders of the sidewalk in different colourschemes so that people can see if they can park for free, pay for it, or aren't allow to park at all.

Happiness delivery by a Coke Machine

When you put money in a Coke machine, you expect to get a cola. Well this give just keeps on giving.....and not just cola.

Coke / Coca-Cola - The Happiness machine - (2010) 2:00 (USA)

Billboard(s) Advertising: Drooling dog

Sometimes the combination of two billboards can create great advertising ideas. In this case they booked two billboards, right across of each other in a small street. On one billboard there is a dog (of the breed Gread Dane) on a white background. It looks straight at the billboard in front of him. This sight of the other billboard makes him drool, which drops from his tongue to the ground beneath the billboard. On the ground they created puddle with jam sugar that dropped from a installation of a canister and a tube.

On the other side of the street the viewer sees the picture of dog food!

Guerrilla outdoor marketing: Flat tire?

Het Zwarte Fietsenplan thought of a clever outdoor print campaign. They went guerrilla style buy putting stickers over the bikes on roadsigns to make it look like the bike has a flat tire. This way they try to tell people that they also fix flat tires.

M/Wind blowing shop window

At Maison Hermès they have a mind "blowing" instore installation. Created by Tokujin Yoshioka it makes it look as if the woman on the screen really is blowing wind at the towell.

Smoking billboard

This billboard actually caused people to dial 911. They told the emergency services that the billboard was on fire because there was smoke coming out. After the fire-department took a look at the thing it seemed that there was a smoke machine in the billboard as part of a marketing campaign. The machine was connected to a timer that would randomly set it of.

Christmas advertising present for the skaters

What is the best way to celebrate christmas? Give each other presents, that's exactly what skatershop Sooruz did. Wrap up a couple of park benches and handrails and hand it over. To bad they can only admire them on billboards.

Window cleaning, the Ajax way.

In Romania, Tempo Advertising thought of a clever way to promote Ajax. They made an advertisement that covered the two sliding doors at the entrance as if two squeegee cleaned the windows and people could wlak through.

Baggage Belt advertising

To promote the Beau Rivage Resort & Casino the baggage belt was transformed into moving billboard. They painted a swimming pool complete with swimmers and playful slogans. This creative way of advertising was part of a campaign Masterminds thought of to promote the Beau Rivage.

Extreme gaming with the PS3 & Epson

Instead of putting up a billboard to advertise your product, you could always demonstrate your products out in public. That's what Epson did with their HD ready projector. Strap on a PS3, the projector, a big battery and of you go.

Sony Ericsson’s 3D projection

For the presentation of their new smartphones Sony Ericsson went all out to put on a spectacular show. Public Media used a 3D laser projector to create “When Fairy Tales Come True”. In front of the city town hall in Vilnius 10.000 people gathered to watch the 7 minute 3D projection.