How long smell clothes fresh?

To let people know that your clothes stay fresh longer with Ariel, they have placed some clothes between the fresh fruits in the fruit and vegetable section. That will definitely grab people's attention, because who expects a shirt right next to the apples and tomatoes.

M/Wind blowing shop window

At Maison Hermès they have a mind "blowing" instore installation. Created by Tokujin Yoshioka it makes it look as if the woman on the screen really is blowing wind at the towell.