Dress made of 24,000 LED's

If you want people to take notice of you when you're out in public this might work. With the 'Galaxy Dress' you get to display 24,000 LED lights on your body. The dress uses the same amount of electricity as two household bulbs.

Imagine if you could use this as a walking billboard!

Happiness delivery by a Coke Machine

When you put money in a Coke machine, you expect to get a cola. Well this give just keeps on giving.....and not just cola.

Coke / Coca-Cola - The Happiness machine - (2010) 2:00 (USA)

Billboard(s) Advertising: Drooling dog

Sometimes the combination of two billboards can create great advertising ideas. In this case they booked two billboards, right across of each other in a small street. On one billboard there is a dog (of the breed Gread Dane) on a white background. It looks straight at the billboard in front of him. This sight of the other billboard makes him drool, which drops from his tongue to the ground beneath the billboard. On the ground they created puddle with jam sugar that dropped from a installation of a canister and a tube.

On the other side of the street the viewer sees the picture of dog food!

Guerrilla outdoor marketing follow up

What did you get for christmas? I'll bet you're happy with your presents, but not as happy as the people who got a Mini Cooper.

At least that's what they want you to believe. As part of a marketing campaign Mini put a couple of boxes out on the street as if it contained a Mini Cooper that was a present for Xmas.

Guerrilla outdoor marketing: Flat tire?

Het Zwarte Fietsenplan thought of a clever outdoor print campaign. They went guerrilla style buy putting stickers over the bikes on roadsigns to make it look like the bike has a flat tire. This way they try to tell people that they also fix flat tires.

M/Wind blowing shop window

At Maison Hermès they have a mind "blowing" instore installation. Created by Tokujin Yoshioka it makes it look as if the woman on the screen really is blowing wind at the towell.

Smoking billboard

This billboard actually caused people to dial 911. They told the emergency services that the billboard was on fire because there was smoke coming out. After the fire-department took a look at the thing it seemed that there was a smoke machine in the billboard as part of a marketing campaign. The machine was connected to a timer that would randomly set it of.