Billboard(s) Advertising: Drooling dog

Sometimes the combination of two billboards can create great advertising ideas. In this case they booked two billboards, right across of each other in a small street. On one billboard there is a dog (of the breed Gread Dane) on a white background. It looks straight at the billboard in front of him. This sight of the other billboard makes him drool, which drops from his tongue to the ground beneath the billboard. On the ground they created puddle with jam sugar that dropped from a installation of a canister and a tube.

On the other side of the street the viewer sees the picture of dog food!