Wearable technology: Glowing heels, part 2

Following our previous post about illuminating heels comes the second pair of glowing shoes. This thime the designer Jimmy Choo has made a pair of shoes with technology built in to it.

The Zap Sandel is part of the SS 2010 collection and features LED lights in the heels and the bottom of the shoe. The thing that isn't clear yet is how the lights will go on (or off).

Sun powered advertising

People have to pay attention to the amount of time they spent in the sun, because of the dangerous radiation. That's why sometimes you have to take a break from the sun. This cleverly designed (bill)board tells you exactly that.
The board itself is almost impossible to read but when you look at the shadow the message become clear.

Wearable technology: LED Gown Monitors CO2

There is a new way to guide you through this unsafe world of CO2 polluted air. And it is a quite stylefull one. This Climate dress uses LED to show wether you are walking in a CO2 polluted area or breathing in clean air.

The LED lights react to carbon dioxide in the atmosphere and makes the lights give slow pulses or rapid flashes, depanding on the quality of the air.

How long smell clothes fresh?

To let people know that your clothes stay fresh longer with Ariel, they have placed some clothes between the fresh fruits in the fruit and vegetable section. That will definitely grab people's attention, because who expects a shirt right next to the apples and tomatoes.

Baggage Belt advertising #2 - Lava

Baggage Belt advertising is hot. TBWA has come up with a new print on which your luggage will be brought to you. For the promotion of the Pompeii exhibit in New Zealand , visitors ariving in the country are greeted with a flood of lava.
This way the traditional media keeps grabbing your attention in new ways.

Wearable technology: Glowing heels

Besides light shirts and sneakers, what other peace of clothing could you illuminate? Nicholas Kirkwood has brought us something to wear under our LED dress.

The glowing three inch heels from Rodarte are not over the top due to the cleverly placed lighting in the heel.

Floating comfortably

"Choose your personal kind of comfort", that's the slogan for KLM's economy class. Sitting there all day may not be the most comfortable thing I can think of but the way he is doing it might be.
While floating in the departure hall, people are wondering how he is doing that.

Walkthrough Brush

Covergirl cosmetics thought of an idea to illustrate how big the brushes are for their mascara. Just paint the subway exit, put a billboard next to it and people will see the connection. Maybe next time they should do something similar with the carwash.

Colourful sidewalks

To park your car on a busy boulevard you might have to pay quite some money. Tambour, the biggest paint retailer of Israel thought of an idea that might benefit those people that want to park throughout the city.
They painted the borders of the sidewalk in different colourschemes so that people can see if they can park for free, pay for it, or aren't allow to park at all.