Splattering mailing

Letting people experience a product or something gets them more involved and excited than the usual newsletter or advertisements. This is a nice example about how to reach people who live busy lives and have a short attention span. To point out that the service is a online laundry the target group was sent a box with a tomato in it. When the box was opened they were told to smash the tomato. And who doesn't like to smash things?