Zinoz world cup light shirts in action

During the final of the FIFA World Cup 2010 the crew of Cafe de Zuid in Amsterdam was dressed in Zinoz Oranje Boven light shirts. The Dutch lost but the shirts won.

The Oranje Boven light shirt is designed by Zinoz.

Funny smelling billboard

In North Carolina a supermarket has placed a billboard on the side of the road that smells like barbeque and steak. In order to get the people passing by taking notice of the billboard, a machine was placed on the side of the road that produces the smell of steak being grilled on the barbeque. It's a great way to advertise the meat you have to sell.

LED dresses galore

After Katy Perry showed her LED dress at the Costume Institute Gala Benefit Rihanna now showed her LED dress at one of her shows. Only Rihann's dress is capable of displaying video so nice patterns can be created.
I'm curious what kind of illuminated clothes we will see in the spotlight.

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Wearable OLED wrist computer

We carry computers (laptops) with us for quite some time now but the time will come that we will be wearing them on our wrist. Hiromi Kiriki has designed a concept for a wrist computer using an OLED screen. It has a keyboard that slides out and it's primary function is to browse the internet and use social media. This kind of "wearable" technolgy makes sure our heavy lifting days are over.

More pictures after the jump.

Splattering mailing

Letting people experience a product or something gets them more involved and excited than the usual newsletter or advertisements. This is a nice example about how to reach people who live busy lives and have a short attention span. To point out that the service is a online laundry the target group was sent a box with a tomato in it. When the box was opened they were told to smash the tomato. And who doesn't like to smash things?

Press release LED

It’s hardly surprising that the latest development in the evolution of wearable art comes from Zinoz. Their new LED shirt follows their previous innovations in the areas of high-tech graphics and messaging, and uses LED technology to create a vibrant animated effect that’s virtually impossible to ignore.

The very first products that will use Zinoz’s new LED technology will be LED shirts for the FIFA World Cup 2010, to be held in South Africa. The FIFA LED shirts will feature, appropriately enough, soccer-related graphics.

LED shirts represent the fourth technology introduced by the messaging wizards at Zinoz, after electroluminescence, lenticular and Lenticulite.

Zinoz’s LED shirts use LED lights in three colors (red, blue and yellow). When activated, these produce an arresting animated effect in a fixed pattern, which operates on a 60-second cycle.
The LED components can be removed from the shirt, so the Zinoz LED shirt is completely washable.

Shortly after their debut at FIFA, Zinoz will launch a new collection of LED shirts. This line will consist of several designs from Zinoz, as well as licensed cartoon characters such as The Pink Panther (MGM owns the ancillary rights and trademarks to the Pink Panther franchise).

LED shirts from Zinoz are available for both men and women, with short or long sleeves, and in a variety of colors.

Click here for more information about the LED technology

Bluetooth headset/neckwear

So far I haven't seen anyone trying to combine bluetooth headest with a necklace. This attempt actually looks quite nice. Novero designed it in a way that combines the technology with a wearable and fashionable look. This headset is part of the Victoria line from Novero which has more bluetooth fashion items.