Wrinkle (free) poster

What is a better example of anti wrinkle cream than a poster on which people can wrub out the wrinkles themselves. This billboard let's you remove the wrinkels of a woman's face in order to see how great the product works. Cleverly thought out. But what if the first person did all the work and the poster is wrinkle free? Perhaps someone needs to "reset" the poster so that more people can experience the effects.